nice to sea you
about kristin kenney
She's terrible at surfing, but pretty good at writing.
The funny thing is that her brief career as an amateur surfer taught her something pretty important: how to read the wind and the waves.
Later stints as a sailor (also terrible) and equestrian (strongly mediocre!) bolstered her ability to see and feel beyond the obvious. The tip of a wave's crest, the ripple of a sail, the flick of a horse's ears -- all these point to what's happening next.
And that, dear readers, is the kind of intuition that's vital in the world of marketing, communications, and brand strategy. It's the ability to sift through research and data, listen to stakeholder interviews, evaluate the market, and connect the dots that others skimmed past. It's the power to see beyond a "marketing persona" to the core of what a brand's audiences care about -- and where their heart and head aligns with your business.
the formal bio
Kristin Kenney has worked with more than 60 corporations, NGOs and startups on purpose-driven initiatives, as well as marketing, communications, public relations and branding; go-to-market strategies; fundraising; and copywriting. Organizations she has worked with include Aflac, Equinox, Unilever, LG, NASCAR, Muscular Dystrophy Association, GAF, Nationwide, CARE, Singlecare, and others. Kristin currently works with one of the nation's leading social impact consultancies, Carol Cone ON PURPOSE.
Kristin holds a Bachelor’s of Science in Journalism from California Polytechnic State University San Luis Obispo, where she was a founding member of the University’s Center for Innovation and Entrepreneurship. At the Center, Kristin worked directly under the Center’s Directors and Board to expand the organization's influence and reach in the community and beyond, sparking her love for social entrepreneurship.
In addition, Kristin is an accomplished journalist, with work published in FastCompany, Forbes, Real Leaders, and other publications. Kristin is passionate about the power of purpose, social entrepreneurship and innovation to drive both business results and positive impacts on society.